I saw this article on Sunday Morning about product flops, like New Coke and the Segway, but in the footage there was a flash of a product called Wine and Dine DInner. I had to find out what this was…
A company called Heublein Spirits, the maker of A1 Steak sauce, put its Wine and Dine dinners on sale in the mid 1970s for about a buck. Buyers thought they were getting a dinner along with a perfectly paired wine to sip.
However, the wine was there to be used in the sauce (Macaroni with Chablis sauce in this case), and if the consumer didn’t read the directions and poured the wine in a glass to sip, it was cooking wine…with salt added. Blech.
Today no one would be brave enough to actually sell a food and wine pairing like this…but should they?